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Sorella Vita

Title: Designer
Date: 2019-2025
Location: Remote/Domestic

• Designed for multiple labels including Stella York, Essense of Australia, Oxford Street, and Sorella Vita, distributed across the US, Canada, UK, Germany, and Australia.

• Conduct seasonal trend research and develop concept mood boards aligned with merchandising and product strategies.

• Create original hand sketches and translate designs into detailed PLM tech packs for overseas sample development.

• Source and develop exclusive fabrics, laces, and beading layouts for current and future collections.

• Execute lace placement and draping for final bridal and bridesmaid samples, ensuring visual impact and garment integrity.

• Prepare sample costing analysis to identify savings opportunities while maintaining product quality and design intent.

• Partner with the production team to review, fit, and approve all final samples prior to production.

• Act as a brand ambassador during monthly store visits and trunk shows to promote new collections and to acquire valuable

industry feedback to pivot into market needs.

• Collaborate weekly with internal sales and marketing teams to ensure product is aligned with consumer demand and market

trends.

• Travel regularly across the US and internationally for inspiration sourcing, trunk shows, and vendor development check-ins.

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