Stella York
Title: Designer
Date: 2019-2025
Location: Remote/Domestic
• Designed for multiple labels including Stella York, Essense of Australia, Oxford Street, and Sorella Vita, distributed across the US, Canada, UK, Germany, and Australia.
• Conduct seasonal trend research and develop concept mood boards aligned with merchandising and product strategies.
• Create original hand sketches and translate designs into detailed PLM tech packs for overseas sample development.
• Source and develop exclusive fabrics, laces, and beading layouts for current and future collections.
• Execute lace placement and draping for final bridal and bridesmaid samples, ensuring visual impact and garment integrity.
• Prepare sample costing analysis to identify savings opportunities while maintaining product quality and design intent.
• Partner with the production team to review, fit, and approve all final samples prior to production.
• Act as a brand ambassador during monthly store visits and trunk shows to promote new collections and to acquire valuable
industry feedback to pivot into market needs.
• Collaborate weekly with internal sales and marketing teams to ensure product is aligned with consumer demand and market
trends.
• Travel regularly across the US and internationally for inspiration sourcing, trunk shows, and vendor development check-ins.


