• Managed the creative team responsible for seasonal trend direction, design development, and business strategy across key apparel

categories, including loungewear, activewear, knits, accessories, sleep and collegiate licensing brands.

• Drove concept vision for 200+ SKU per monthly drops by blending market research with creative strategy, delivering cohesive

seasonal themes and visual storytelling for retail environments.

• Collaborated with visual merchandising and marketing teams to translate seasonal concepts into compelling in-store layouts,

promotional displays, and holiday campaigns.

• Negotiated cost savings through bimonthly international travel to partner factories, ensuring design intent was preserved through

production.

• Led, mentored, and inspired junior design talent to consistently deliver high-quality work in alignment with brand standards and

deadlines.